Monday, 22 November 2010

Increase Enterprise iPad Utilization by 20%

Although I don’t have any data or studies to prove this, I have a hunch that iPad utilization in enterprises could be enhanced by at least 10% and perhaps as much as 20% by extending its physical accessibility.
You’re probably aware that iPad (without a case) is a slippery device. And while you can get far better grip on it when used with a case, it’s still not ideal in certain work environments. In fact, some cases in certain realms actually create counter-productive outcomes. Desktop stands and docking solutions provide some degree of improved utilization, but only for office workers. Unfortunately a significant crop of information workers don’t work at desks and many who work with information, also use their hands.
Increasing Accessibility
image iPad use, and the benefits that go along with this new device in context with the emerging app-centric enterprise, can flourish in organizations if you add one additional level of agility –
the ability to stick the iPad to a solid surface.
A little company in Melbourne, Australia has had similar thoughts and has created a system for sticking up iPads where they can become more accessible and utilized more effectively. It’s line of Wallee products include snap-on cases (hard shell plastic and very protective) and attachment accessories designed for a wide variety of environments.
Wallee is based on a simple design – a standardized wall “button” that really isn’t required for walls at all. This little fastening button can be mounted on just about anything you can imagine; their customer photos clearly show some creativity with this mounting device and the new ideas emerging in the Wallee lab are impressive.
Wallee is simple, smart, and blends well with almost every environment. That’s the key – finding ideas and ways where the synergy of a particular environment exposes the power of the magical iPad. This is more about techno-chemistry and less about the individual parts – Wallee and iPad.
image As I’ve written in the past (see “iPad in Business: It’s All About Utility”), iPad is well-versed in creating unique experiences. Wallee is equally well designed to allow those experiences to take happen in places that are environmentally challenged.
For example… every health club and corporate health facility should have a few Wallee’s available for members. Setting aside the benefit of using some of the clever iPad exercise tracking systems, there are other business benefits that aren’t so obvious such as employees staying on top of important activities easily, or the decreased likelihood that an iPad will be damaged in a workout center.
Imagine these scenarios just in the hospitality industry. Don’t get me started on health care.
  • Host/hostess workstation; limited workspace, constantly mobile.
  • Housekeepers; constantly mobile, iPad affixed to the cleaning cart; used to track quality, tasks, checklists.
  • Events and conferences staff; hang on wall between shifts; seamless flow of knowledge throughout the day.
  • Resort hotel security; mount in vehicles, golf carts.
  • Head chef; always in the kitchen; rarely at a desk, but in need of information about food supplies, schedules, reservations.
  • Business center or concierge; mounted on counter for guests.
Businesses need to think outside the box to envision how to embrace iPad in specific physical environments.
Anywhere you see clipboards hanging on a wall – that’s a clue where Wallee-affixed iPads should be hanging instead of this centuries-old device.

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