O2, Apple’s original mobile partner in the UK, is to overhaul its iPhone tariffs.
Mobile News reports O2 will launch a two-year Apple iPhone tariff for £25 per month. The tariff will include 100 minutes and unlimited texts.
According to Mobile News, Apple’s smartphone is also expected to be made available with O2’s Simplicity SIM-only tariffs for the first time, with the iPhone available at full price.
Free ‘unlimited’ bolt-on deals, available to high-value customers, will controversially be dropped, which may put O2 at a disadvantage with rivals Orange and Vodafone.
The Website notes O2 has also removed inclusive picture messaging as part of its text bundles, as well as international texting. The company will now charge customers 10p per minute to call their voicemail if outside of their minute bundle.
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