Wednesday, 11 November 2009

Expand Networks Revamps UK Channel Strategy to Support Growing Market Demand for Advanced WAN Optimisation

Slough, UK. –November 11th 2009 – Expand Networks , the leader in optimising WANs for branch office consolidation and virtualisation, today reveals its revamped channel strategy for the UK market in light of the continued and growing success of its channel partners in key market areas including server-based computing, virtual desktop infrastructure (VDI), virtualised and cloud based IP infrastructures and satellite based communications.

To better support its partners and enable them to take advantage of these burgeoning market opportunities Expand has overhauled its distribution model with the appointment of three new value-add distribution partners – Cloud Distribution, CDG UK and Sematron – and plans to continue its aggressive reseller recruitment programme over the coming months.

Newly formed Cloud Distribution will focus on the WAN optimisation requirements of virtualised and cloud-based IP infrastructures as more and more organisations move toward the web as a delivery platform for applications and services. Expand’s Virtual Accelerator solution is ideal for these environments with a unique ability to be deployed on virtual machines as a virtual appliance as well as being able to accelerate virtualised applications and Expand Network’s Mobile Accelerator Client, with unique HIVE technology, is a key innovation that will help maximise this market opportunity.

The relationship with CDG UK, a current Expand partner across other European territories, will be extended into the UK market with a focus on server-based computing and VDI where Expand’s Accelerator appliance and Virtual and Mobile Accelerators enable the delivery of applications and services to distributed enterprise environments.

Finally, Sematron will focus on the growing area of satellite based communications where Expand has a unique solution to overcome the latency challenges faced when delivering data services over satellite links. “WAN Optimisation is a key enabler for many of today’s major enterprise IT initiatives,” explains Adam Davison, VP Corporate Sales & Marketing, Expand Networks. “Having aligned our go-to-market focus earlier this year we have seen a growing appetite within the channel for our solutions, as WAN Optimisation becomes increasingly recognized as something of a recession-bucking technology.

We are seeing tremendous market success and company growth and needed to restructure our channel model and strategy to better support this.” “These distributor signings lay the foundations of an energised channel strategy that will support our resellers in meeting the changing business initiatives of the UK enterprise, both now and into the future.

Expand has worked hard to place itself among the top players in the market and to further establish this leadership, we require a high-quality channel, that is fully committed to our solutions. With CDG, Cloud Distribution and Sematron on board, we all share a common goal focused on delivering strategic solutions to meet key enterprise initiatives. This collaborative approach, underpinned by strong sales support and value adding services will ultimately allow our partners to benefit from the best margins available," concludes Davison.

visit our website @

No comments: